Building a popular web community

Being involved in some forum software myself, I'm always interested in reading what people have to say about related topics. Venturus published an article on how to build a popular forum community, which contains some useful tips. I don't agree with everything said, but there are definately some valid points in this article. Basically, I agree with points 1, 2, 4 and 5, and just disagree with point 3. I don't like lying. Anyway, worth checking out.